TODAYTIX
Today Tix are the premiere place to go for cheap seats to the biggest shows on Broadway. How do you say that with heart?
Today Tix had long established themselves as a retail force in the world of budget and last minute broadway tickets. When they came to us, they were looking for something totally fresh for the company. Having a history of purely retail-oriented ads, with price points and special offers, this was a chance to celebrate the spirit of what brought everyone in the company together: the theatre.
Presenting three ideas to the company (one a twist on sports commercial tropes, one a celebration of the mechanics of the theatre, and one an ode to first love), their favourite was chosen. We then worked with various titans from the industry, both old and new, at the Knockdown Centre in Brooklyn over the course of one day to produce a playful, honest love-letter to a passion shared by millions.