ASSEMBLY TEAM
A women and minority owned company, no frills meets anti-design inspo, and a love for sports memorabilia combine.
BRAND DEVELOPMENT AND WEBSITE BUILD
Ideation • Art Direction • Web design & build • Readymag
Producer Paige DeMarco is a straight shooting and deeply accomplished producer and new business owner. Assembly in name and nature, she came armed with refs and a gracious spirit.
With a slew of cool kids references in hand, I resonated immediately with Paige’s ambition for understated practicality combined with clean, minimalist menu interactions and work first ethos.
Paige was also clearly a big sports fan, with memorabilia decorating her clean white walled office. Halfway through our on-boarding it was pretty clear to me what we could do to make these design refs hers.
An all caps wordmark drawing inspiration from sports jerseys and pennants, a crisp black and white minimalist look imbued with bold colourful flourishes inspired by the colours in her office hinting at the diversity and boldness of Paige’s culture.
Want to explore? Let’s look ahead.