It all began here. The first two commercials I ever wrote, shot for loose change and a good cause.
BRANDED CONTENT
Ideation • Copywriting • Art Direction • Creative Direction • Direction
DUNLOP & GETUP!
I came out of University raring to go as a commercials director. One on particular day, I shot my first ever music video and my first ever commercial all in one day. The music video was (Kate Vigo’s The Way You Are, which went on to win Best Music Video at the Independent Music Video Awards the following year.
But winning was in the air: this spot I wrote and directed for Dunlop — shot in the last light of an already long shoot day — was an entry into a nation wide competition,
We netted top prize, airing nationally and sending me off on the first and only all expenses paid holiday I’ve ever won. Which to be fair is one more than most get.
Inspired by my love of the likes of Chris Cunningham and Britain’s commercial visionaries, Volleys remains one of my favourite works to this day.
But winning was in the air: this spot I wrote and directed for Dunlop — shot in the last light of an already long shoot day — was an entry into a nation wide competition,
GetUp! is an Autralian organisation devoted to fighting for a fair, responsible and enlightened Australia. 13 years ago they held a nation wide competition looking for people who could come up with a crafty way of bringing their worthwhile message to the masses.
Coming in 3rd place, One Does was shot during my time working as a DA with Exit Films, then a darling of Melbourne’s commercial scene and where talent like Garth Davis, Mark Malloy and Greig Fraser came up.
You can see the company’s influence all through it, from the soft grade to the kitchen sink drama energy.
But clear too is my already rooted loves of patient cinematic moves, emotive music and an understated message that calls people to their higher selves.
A rough but sweet infant gem from another lifetime.
Inspired by these old gems?